We asked Brian Solis if we could use the title of his new book as the theme for this year’s conference, because the biggest trend we see nationally and globally, affecting businesses of any size — startups or established enterprises — is the headlong movement of even staid, non technical businesses toward social.

You might ask what “social business” is, but you probably already know. It’s when your employees talk about your business in their social streams, both personal and professional. And your business must respond in real time. It’s when you realize your remote employees don’t know each other, and need tools to call on each other’s skill sets.

Learn about these and other factors that affect your business from leaders who have been there, and are doing it now. Talk to fellow entrepreneurs about your growth problems, financing problems, and scaling problems.

Meet people you need to know.

That’s the 7th Annual Arizona Entrepreneurship Conference: one of the contributing factors to Arizona’s vibrant startup culture, now recognized by the Kauffman Foundation.

Don’t miss this year’s conference,

October 30, 2012 at Gangplank in Chandler.

It’s where Arizona Entrepreneurs gather to exchange ideas, share successes, and promote economic recovery the ‘old fashioned way’ through partnerships, innovation, and collaboration.

A Sneak Peak at Highlights on this year’s agenda

• Business Transformation
• Disruption in Education
• The Real Time Stream and Your Business
• The Lean Startup Revolution
• Women Explode onto the Entrepreneurship Horizon